The embedded market is huge and growing, and needs innovative, complete system platforms. These systems are compute intensive and have high performance graphics requirements, which make the embedded market a key part of AMD's strategy to drive revenue growth. There is an ongoing push for decreased power, smaller size and higher capability systems at lower price points. The strong visual element and growing need for quality graphics in many embedded markets such as set top boxes make it the ideal time for the AMD APU to get introduced into this space.

AMD's solutions (integrated CPU + GPU) are ideal for thin clients, medical imaging, point of sale and kiosk systems, gaming machines, digital signage and single board computing systems. These APUs integrate a multi-core CPU and a GPU sub-system on the same die to give a general-purpose, programmable scalar and vector processor core with heterogeneous capabilities.

The AMD Embedded G-Series Platform consists of an APU and a Fusion Controller Hub. The features are as below:


  • 2 x86 CPU Cores (40nm “Bobcat” core – 1 MB L2, 64-bit FPU)
  • C6 and power gating
  • Array of SIMD Engines [ DX11 graphics performance, Industry leading 3D and graphics processing ]
  • 3rd Generation Unified Video Decoder [ H.264, VC1, DivX/Xvid ]
  • DDR3 800-1066, 2 DIMMs, 64 bit channel
  • BGA package

AMD Fusion Controller Hub for display and I/O

  • Two dedicated digital display interfaces [ Configurable externally as  HDMI, DVI, and/or Display Port, and as single link LVDS for internal panels ]
  • Integrated VGA
  • 5x8 PCIe®
  • “Hudson” Fusion Controller Hub

With the introduction of the G-Series, AMD is showing a strong commitment to the x86 embedded market. AMD claims that it is the world's first and only APU for embedded systems. AMD Fusion can bring a new generation of differentiated, small form factor embedded systems that consume less power, yet deliver improved performance and features. The GPU component can deliver an outstanding visual experience compared to other x86 based embedded systems.

We are reproducing the different SKUs available for the APU as well as the platform controller hub (PCH) from AMD's official site below (click to enlarge):

Given ATI's strong GPU background, there is no doubt that the graphics in the G-Series will turn out to be much better than the embedded solution from Intel and VIA. However, we do have some concerns about the capability of the UVD engine in the platform. While the marketing slides indicated that Blu-Ray titles can be smoothly played back, it also had another entry indicating that 1080p video playback support availability was only in the 18W processors and higher. We were also not provided with the difference between the embedded G-Series and the desktop Brazos platform that Anand had covered earlier. It looks likely that the GPU capabilities (SIMD engine) are not the same, with the embedded solution having half the number of stream processors. However, we are awaiting confirmation on this. Expect an update in this section as soon as we hear back from AMD.

Introduction Conclusions


View All Comments

  • JarredWalton - Wednesday, January 19, 2011 - link

    I believe the point is that you now get CPU + GPU within the same power envelope that used to be just the CPU. I've clarified that in the text. Reply
  • SlyNine - Wednesday, January 19, 2011 - link

    Got it. Thanks Reply
  • extide - Wednesday, January 19, 2011 - link

    Did anyone else come in here expecting to see benchmarks vs Atom?... Reply
  • JarredWalton - Wednesday, January 19, 2011 - link

    Hint: "News" generally means "no significant benchmarks". Reply
  • ninjaquick - Wednesday, January 19, 2011 - link

    Like +10 Reply
  • 0ldman - Wednesday, January 19, 2011 - link

    It really doesn't sound like a commercial . Sounds like the writer is excited about new technology...

    Isn't that why we're here?

    I mean if you were just reading for the business/tech aspect, get a data sheet and get back to work.
  • LTG - Wednesday, January 19, 2011 - link

    Ok, it's a news piece - but that doesn't fully mitigated the quality concerns about the article.

    The problem is that it was an unorganized and unprecise mixing of the PR and the editorial parts (fine if done well), and was disconcerting to read at a site where the bar is set very high on content.

    We don't expect things to follow some kind of exact journalistic rules (I don't even know the those rules), but as a regular reader you could just tell it felt wrong and I was already scratching my head on the first page even before reading the other comments.

    There are no hard feelings - as others have pointed out it has to be difficult to write for a site like AT especially when there is such an active community.

    I think the message to AT is simple: Ganesh seems like a smart guy with some good insights, let's just try and help him take things up a notch.
  • Onslaught2k3 - Wednesday, January 19, 2011 - link

    It would certainly be nice... but given x86 fabrication it'll be a hit or miss with power consumption. I wouldn't want to have an AMD-powered tablet PC or smartphone only run for a record 30 minutes before shutting itself off. :-D Reply
  • nitrousoxide - Wednesday, January 19, 2011 - link

    Whenever there is an article with even minimal emotion or preference put it into it by the author, he/she will be considered as a PR, followed by warfare among fanboys from different fractions. Reply
  • MeanBruce - Wednesday, January 19, 2011 - link

    He meant to say "factions". Don't ya just hate people from different fractions? Go AMD!, Go Intel! Go everybody! Reply

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