The embedded market is huge and growing, and needs innovative, complete system platforms. These systems are compute intensive and have high performance graphics requirements, which make the embedded market a key part of AMD's strategy to drive revenue growth. There is an ongoing push for decreased power, smaller size and higher capability systems at lower price points. The strong visual element and growing need for quality graphics in many embedded markets such as set top boxes make it the ideal time for the AMD APU to get introduced into this space.

AMD's solutions (integrated CPU + GPU) are ideal for thin clients, medical imaging, point of sale and kiosk systems, gaming machines, digital signage and single board computing systems. These APUs integrate a multi-core CPU and a GPU sub-system on the same die to give a general-purpose, programmable scalar and vector processor core with heterogeneous capabilities.

The AMD Embedded G-Series Platform consists of an APU and a Fusion Controller Hub. The features are as below:


  • 2 x86 CPU Cores (40nm “Bobcat” core – 1 MB L2, 64-bit FPU)
  • C6 and power gating
  • Array of SIMD Engines [ DX11 graphics performance, Industry leading 3D and graphics processing ]
  • 3rd Generation Unified Video Decoder [ H.264, VC1, DivX/Xvid ]
  • DDR3 800-1066, 2 DIMMs, 64 bit channel
  • BGA package

AMD Fusion Controller Hub for display and I/O

  • Two dedicated digital display interfaces [ Configurable externally as  HDMI, DVI, and/or Display Port, and as single link LVDS for internal panels ]
  • Integrated VGA
  • 5x8 PCIe®
  • “Hudson” Fusion Controller Hub

With the introduction of the G-Series, AMD is showing a strong commitment to the x86 embedded market. AMD claims that it is the world's first and only APU for embedded systems. AMD Fusion can bring a new generation of differentiated, small form factor embedded systems that consume less power, yet deliver improved performance and features. The GPU component can deliver an outstanding visual experience compared to other x86 based embedded systems.

We are reproducing the different SKUs available for the APU as well as the platform controller hub (PCH) from AMD's official site below (click to enlarge):

Given ATI's strong GPU background, there is no doubt that the graphics in the G-Series will turn out to be much better than the embedded solution from Intel and VIA. However, we do have some concerns about the capability of the UVD engine in the platform. While the marketing slides indicated that Blu-Ray titles can be smoothly played back, it also had another entry indicating that 1080p video playback support availability was only in the 18W processors and higher. We were also not provided with the difference between the embedded G-Series and the desktop Brazos platform that Anand had covered earlier. It looks likely that the GPU capabilities (SIMD engine) are not the same, with the embedded solution having half the number of stream processors. However, we are awaiting confirmation on this. Expect an update in this section as soon as we hear back from AMD.

Introduction Conclusions


View All Comments

  • Shadowmaster625 - Thursday, January 20, 2011 - link

    I'm not an artist but I just couldnt resist pitting a bulldozer against a "sandy bridge". What kind of dumb name is a sandy bridge anyway?
  • AMDer - Saturday, January 22, 2011 - link


    I work in AMD and truthfully the commitment and enthusiasm is great in bringing out world class products.. Thanks for the wonderful APUs my dear AMD
  • hd10 - Saturday, January 22, 2011 - link

    intel leads the x86 architectures and sales. And if AMD keep on thinking out of box like this one, so it might put a challenge for intel and then where dramas start. And of course creativity and technology bloom. Reply
  • 0ldman - Monday, January 24, 2011 - link

    Isn't your name the same as the download file for Sisoft Sandra benchmark from like 7 years ago?

    You can't come up with anything but fanboy drivel or an original forum name?
  • Sam125 - Monday, January 24, 2011 - link

    I wonder what took so long for AMD to get into the embedded market as trying to compete with Intel on x86 front seemed kind of foolhardy. Well anyway, go AMD! Reply
  • pandemonium - Tuesday, February 1, 2011 - link

    As much as custom PC builders hate to admit that APUs will be the next great thing, playback of 1080p content doesn't really take much GPU power. Not until deep color ranges (32bit+) become popular will it make a difference. Besides, a small chipset that's fully capable of accelerated displays and computational procedures as well is already being used by several devices on the market and will continue to grow rapidly with handhelds (IE: smartphones) finally becoming mainstream.

    AMD is making the right decision here, albeit late. :P

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