While we generally avoid going into deep detail when it comes to our display testing, in light of statements that seemingly contradict our testing it becomes important to contextualize our display tests. Many people are often confused by contradicting statements regarding the peak brightness of an AMOLED display, as we will state that the Samsung Galaxy Note 4’s display reaches a maximum of 462 cd/m^2, while other sites often state that the Note 4’s display reaches a maximum of 750 cd/m^2. Another commonly cited discrepancy is that we rate the Nexus 6’s display to reach a peak brightness of 258 nits, while others have rated the Nexus 6’s display to be as bright as 400 nits.

One might immediately assume that one measurement is right, and the other is false. In truth, both measurements are achievable, as we’ll soon see. Before we get into any discussion of testing methodology though, we must first understand how AMOLED and LCD displays work. Fundamentally, LCD and OLED displays are almost completely different from one another, but face similar issues and limitations. LCD is the older of the two technologies, and is fundamentally quite simple, although not quite as simple as OLED. In short, we can view an LCD display as made of a backlight, and a color filtering array which has liquid crystals that control the passage of light, along with polarizers to make sure that the filtering system works correctly.

An Apple iPod Touch music player disassembled to show the array of white-edge LED's powered on with the device / ReTheCat

To break this system down further, we can look at the backlight. In the case of mobile devices, the only acceptable backlight system for thickness and power efficiency reasons is the edge-lit LED, which places a line of LEDs along an edge of the display, which is then diffused through a sheet of transparent material with strategically-placed bumps in the material to create points of light via total internal reflection. For the most part, LEDs in use today are blue LEDs with yellow phosphors in order to increase efficiency, although this means that the natural white point of such a backlight is higher than 6504k and requires filtering in order to reach a calibrated white point.

Schematic diagram IPS LC display / BBCLCD

While the backlight is relatively simple, the actual color filtering is a bit more complicated, although we will avoid extensive depth in this case. In the case of IPS, the structure is generally quite simple in nature, with two electrodes in plane with each other, which is used to generate an electric field that rotates the orientation of the liquid crystals in plane with the display to dynamically alter the polarization of the light that can pass through the liquid crystal array. With a set of fixed polarizers before and after the liquid crystal array, by using the controlling TFTs to alter the voltage applied on the electrodes one can adjust individual color output on a per-pixel basis.

Schematic of a bilayer OLED: 1. Cathode (−), 2. Emissive Layer, 3. Emission of radiation, 4. Conductive Layer, 5. Anode (+) / Rafał Konieczny

AMOLED is a fundamentally different approach to the problem, which uses organic emitters deposited upon a substrate. These emitters are designed to emit red, green, or blue when voltage is applied across two electrodes. Similarly, TFTs are needed to control each pixel. As one can see, AMOLED is a simpler solution, but in practice the issues with such an implementation can be quite complex.

In order to determine what picture content to use for a measurement of maximum brightness, we must turn to a measurement known as Average Picture Level (APL). This is best explained as the percentage of the display that is lit up compared to a full white display, so a display that is completely red, green, or blue would be 33% APL.

As one might already be able to guess, with AMOLED power consumption is highly dependent upon the content displayed. With a pure white image, every pixel must be lit, while with a pure black image every pixel is off. As the display typically has a maximum power use set for a mobile device, this opens up the capability for AMOLED displays to allocate more power per pixel (i.e. higher maximum luminance) when not displaying a full-white image. This is in contrast with the edge-lit LCDs used in mobile displays, which have relatively limited local-dimming capabilities. As a result, the maximum brightness of an LCD is relatively fixed, regardless of the displayed content.

In the case of the Nexus 6, we can clearly see dimishing returns after 40% APL as there is efficiency droop on AMOLED displays that are similar in nature to LED backlights. While now it’s easy to understand why it is that AMOLED can vary in maximum brightness, the question is which brightness is “correct”. While an AMOLED display can technically have a maximum brightness of 750 nits, it’s unlikely that people will look at images effectively equivalent to 1% of the display lit up with white.

In practice, it turns out that with Lollipop and almost all web pages, the average picture level is quite high. It’s increasingly rare to see cases where displayed content is below 50% APL. According to Motorola, 80% APL represents an average APL for light UIs and in light of this, it seems appropriate to test at similarly real-world APLs. Taking a look at some commonly used applications in Lollipop, we see that the APL is regularly at or above even Motorola's 80% figure. I opened some of the applications on my Nexus 6's homescreen to take screenshots of whatever they had open when they came up, and I've tabulated the results below.

  APL in %
Messenger 86
Calculator 49
Settings 84
Calendar 80
Phone 89
Reddit Is Fun (Light) 77
Reddit Is Fun (Dark) 23
Chrome New Tab 86
Wikipedia 83
AnandTech 52
AnandTech Article 81
Twitter 76

As you can see, many of the screens in Android's interface as well as web pages and third party apps have a high APL. There are exceptions, like the Calculator application and any application with a dark theme, but the overall trend is clear. Google's new interface style also means that applications are more likely to adopt interfaces with large amounts of white than in the past. 

As a result of this, we test at 100% APL in order to get an idea of perceived brightness. While there may be some need for lower APL testing, it’s important to also consider cases such as OLED aging which will lower peak brightness over time. It's also important to consider that the delta between 80% APL and 100% APL in this case is around 44 nits. This makes for about an 18% delta in brightness, which ends up being around the noticeable difference in most cases. While our testing is subject to change, in the case of brightness we currently do not see much need to dramatically alter our methodology.

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  • JoshHo - Monday, December 22, 2014 - link

    If one looks at luminous intensity per screen area, luminance would go down overall. We're looking at luminance per pixel.
  • madwolfa - Monday, December 22, 2014 - link

    To be honest, I hate abundance of "white" in Lollipop. KitKat was cleaner and easier on the eyes. What are they thinking?
  • edsib1 - Monday, December 22, 2014 - link

    Surely oled aging is largely irrelevant in a mobile phone. Even if u have your screen on for three hours a day for 2years - thats only 2000 hours. The often stated min brightness life for blue (the shortest lived) is 10 times that at around 20,000 hours.
  • edsib1 - Monday, December 22, 2014 - link

    That should of course read half brightness life not min brightness life
  • krutou - Monday, December 22, 2014 - link

    The AMOLED problem lies with uneven aging, not total life-span.

    When looking at a blank white page on my AMOLED Lumia 1020, there is significant and noticable static in what should be otherwise an even colored page. For comparison, this is not an issue on the iPhone 5, although there is some slight macro-level variations across the screen.
  • krutou - Monday, December 22, 2014 - link

    Since wear is related to use, and use is dependent on content that is pseudo-random, this static slowly degrades image quality over time.
  • Wolfpup - Tuesday, December 23, 2014 - link

    Interesting! And obviously the 1020 isn't very old either.
  • garadante - Monday, December 22, 2014 - link

    What's so frustrating seeing the trend of increasing APLs on smartphone content is darker screens are easier on the eyes. If I have the option to look at a high APL versus a low APL version of the same content, I'll choose the low APL version every time. For example, ArsTechnica has a very easy reading layout on mobile devices with a nice grey text on black background style, whereas Anandtech can be rather harsh to read, especially in a dim environment.
  • hammer256 - Monday, December 22, 2014 - link

    I can understand that the new light themes are less power efficient for OLED screens than dark themes, but it seems that the situation is pretty much reversed for IPS panels. For LCD screen, high APL content could allow for lower back light levels and still be readable, which would save battery. There is also power consumption to drive the pixels to block the light, if I recall, but that's probably minor compared to the back light.

    So the question is, what percentage of the market is occupied by OLED? It would be nice if Google could have a light and a dark theme to let the users choose. Then everyone can save battery.
  • PC Perv - Monday, December 22, 2014 - link

    You have zero credibility as to anything about smart phones, but that is doubly so when it comes to display. You go such a length to "appreciate" a pedestrian trick ("Dual Domain Pixels," rofl) that have been used forever elsewhere, because Apple used it for the first time. You have been telling us that iPhones have 100% sRGB for years yet somehow they "improve" every year. 6500K white balance? My ass. All iPhones I saw on store shelves have blue tint, worse than anything else in 2014. I am sure you will tell us somehow your sample may have been an exception. But surely you would have posted a corrective evaluation had it been a different phone?

    What a bunch of crooks you are. Now of course you are out to "educate" the public about AMOLED so that you can claim "AMOLED done right" when the inevitable Apple stuff with AMOLED comes.

    Disgusting creatures.

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