Helio A

Following the success of their Helio P and X series SoCs, MediaTek this morning is announcing a third SoC family to complement the existing pats: the Helio A series. Aimed at what MediaTek is calling the “mid-market”, the new “Advanced” series of SoCs is meant to address phones in the $100+ range, which would put it in competition with the likes of Qualcomm’s Snapdragon 400 series. Kicking off the Helio A series family in turn is the A22, essentially MediaTek’s cheaper downmarket counterpart to the previously announced P22. MediaTek is of course no stranger to the entry-level market, the “mid-market”, or whatever else it may be called. While flagship phones and their equally flagship SoCs get most of the attention, it’s the entry-level market where...