02:34PM EDT - And that's a wrap. Off to go try some of these new gadgets

02:33PM EDT - Also thanking Apple team

02:33PM EDT - Tim reiterating Apple's focus on innovation

02:32PM EDT - Recap of today's announcements

02:31PM EDT - Rolling Apple Watch ad

02:30PM EDT - Available April 24th, in a number of countries

02:29PM EDT - Pre-order April 10th. Apple will also have it at their stores for previews on that day

02:29PM EDT - Apple Watch Edition: limited quantities, starts at $10,000

02:28PM EDT - Bands determine price

02:28PM EDT - 38mm: $549 - 1049. 42mm: $599 - 1099

02:27PM EDT - Watch Sport: Aluminium. Watch (no suffix): Stainless Steel. Watch Edition: Gold

02:25PM EDT - Another video: stainless steel

02:25PM EDT - Next: Apple Watch Edition

02:25PM EDT - 38mm: $349. 42mm: $399

02:23PM EDT - Now rolling a video about the Sport and its aluminum shell

02:22PM EDT - 3 watches. First up: Apple Watch Sport. Metal shell with plastic bands

02:21PM EDT - Magnetic charging

02:21PM EDT - 18 hours, to be precise

02:21PM EDT - "All day" battery life

02:21PM EDT - Available today for download

02:21PM EDT - iOS 8.2 will introduce a Watch app

02:20PM EDT - Tim on stage discussing Watch/iPhone integration

02:20PM EDT - Demo time is over. Apple interested in seeing what devs can do with it

02:19PM EDT - Voice dictation, home control through a 3rd party app

02:17PM EDT - Usng watch as room key for W Hotel

02:16PM EDT - Demoing Digital Touch

02:15PM EDT - It even has Uber

02:13PM EDT - BTW, this appears to be a live demo Time is no longer 10:09

02:12PM EDT - Demoing how ApplePay works with Watch

02:11PM EDT - Reminders, ApplePay, notifications, etc

02:10PM EDT - Demoing Siri voice interaction as well

02:09PM EDT - Starting with a demo of how the Watch can be used throughout the day

02:08PM EDT - On stage: Kevin Lynch

02:08PM EDT - Now up, WatchKit and app demonstations

02:07PM EDT - Can receive all notifications from iPhone on watch

02:07PM EDT - ApplePay, music, photos, Siri

02:07PM EDT - Back to the watch

02:04PM EDT - Kristy is now on stage

02:02PM EDT - Ran a half-marathon with it

02:02PM EDT - Apple gave her a watch to demonstate how she uses it

02:01PM EDT - Video: Christy Turlington Burns

01:59PM EDT - Also includes a workout app

01:59PM EDT - Watch can also send reminders

01:59PM EDT - Keep track of your activity

01:58PM EDT - Health and fitness

01:58PM EDT - Digital Touch: transfer between watches. Drawings, heartbeat, etc

01:57PM EDT - Even emails

01:57PM EDT - Messages and calls can be accessed on watch

01:56PM EDT - Swipe up from bottom to access frequently used features

01:55PM EDT - Feature: Glances

01:54PM EDT - Now discussing UI skins/faces

01:54PM EDT - Watch is accurate within 50ms of UTC

01:53PM EDT - Now the main event: Apple Watch

01:52PM EDT - Didn't the previous 13' rMBP use a 28W processor?

01:52PM EDT - Broadwell, Force Trackpad, better battery life

01:52PM EDT - 13" rMBP getting updated as well

01:52PM EDT - Broadwell update

01:51PM EDT - MBA updates, shipping today

01:51PM EDT - Joining MBP and MBA

01:51PM EDT - Shipping April 10th

01:51PM EDT - $1299: 8GB RAM, 1.1GHz CPU, 256GB SSD

01:48PM EDT - So there's no physical clicking mechanism, from the sounds of it

01:48PM EDT - Force Touchpad works via an electromagnet to provide feedback

01:47PM EDT - Aspect ratio is 16:10, BTW. Yay!

01:46PM EDT - Rolling another video

01:45PM EDT - Apple has basically built a 12" tablet with a keyboard

01:45PM EDT - Colors: silver, space grey, and gold

01:44PM EDT - So long, MagSafe

01:44PM EDT - They're using USB Type-C with power delivery

01:44PM EDT - Aha, multi-feature connector. Nifty

01:43PM EDT - Looks like there may be no plugs other than power?

01:43PM EDT - Wireless 802.11ac, dual stream, and BT 4.0

01:42PM EDT - Battery life: 9 hours web browsing, 10 hours media

01:42PM EDT - Layered sheet LiPoly batteries

01:41PM EDT - Fill the rest with batteries

01:41PM EDT - Yep, Core-M

01:40PM EDT - New logic board 67% smaller than 11" MBA logic board

01:40PM EDT - Core-M?

01:40PM EDT - Fanless

01:39PM EDT - Unibody

01:38PM EDT - New OS actions based on click intensity

01:38PM EDT - Sensors can detect click pressure

01:37PM EDT - Not hinged; can be clicked anywhere

01:37PM EDT - New trackpad, "Force Touch"

01:37PM EDT - Discussing how they got around stronger backlight requirements of a retina display

01:36PM EDT - 0.88mm thick panel

01:36PM EDT - 12", retina, 2304x1440

01:35PM EDT - Said to be much more stable than scissor keys, which are known for being unstable

01:35PM EDT - New Butterfly Switch to replace Scissor Switch in keyboards

01:34PM EDT - Full size keyboard, with short function keys

01:33PM EDT - 24% thinner than 11" MBA

01:33PM EDT - 13.1mm thick at thickest point

01:33PM EDT - "New MacBook" weighs 2lbs

01:32PM EDT - On stage: Phil Schiller

01:32PM EDT - New MacBook

01:31PM EDT - Rolling video

01:30PM EDT - Wanted to use what they learned from iPhone and iPad to reinvent the notebook

01:30PM EDT - Apple proud of the fact that they're ougrowing the industry

01:29PM EDT - Next up: Macs

01:29PM EDT - They can't wait to see what researchers do with it

01:28PM EDT - First apps today

01:28PM EDT - Initial release next month

01:28PM EDT - Will be open source

01:27PM EDT - ResearchKit will be added over time

01:26PM EDT - Of course this would be even better with more sensor data...

01:25PM EDT - Researchers discussing how this improves their data collection abilities and bredth

01:24PM EDT - Now rolling ResearchKIt video

01:24PM EDT - Apple making it clear that they want to protect privacy. Users control how data is shared, and Apple never sees it

01:23PM EDT - Privacy

01:23PM EDT - Another demo, Mount Sinai Hospital in NYC looking to use app to cross-reference asthma incidents with measured environmental factors

01:21PM EDT - Theme of also empowering users by allowing them to easily access and visualize their own data

01:20PM EDT - Demonstrating app to help diagnose Parkinson's

01:19PM EDT - Designed to help researchers collect data from participating iPhone users

01:18PM EDT - Announcing ResearchKit

01:18PM EDT - Volunteers, inconsistent symptoms, etc

01:17PM EDT - Discussing how it's hard to get good, objective data

01:16PM EDT - Next subject: iPhone and how it has impacted medical research through HealthKit

01:15PM EDT - Announcing today that every major car brand has comitted to supporting CarPlay

01:14PM EDT - Talking about increasing retailer support, incuding Coke vending machines

01:13PM EDT - Segue: Apple Pay

01:12PM EDT - Now discussing iPhone 6/6+ customer satisfaction

01:12PM EDT - Top selling smartphone in the world (again)

01:12PM EDT - Recently sold 700 millionth iPhone

01:11PM EDT - AppleTV price cut to $69 from $99. Still no new hardware

01:10PM EDT - Tim is back, thanking Richard

01:09PM EDT - WInter Is (Still) Coming

01:08PM EDT - Up now, GoT trailer

01:08PM EDT - Broadband connection required

01:08PM EDT - Will introduce it in early April for $14.99/month, just in time for Game of Thrones

01:07PM EDT - Apple is HBO's exclusive partner

01:07PM EDT - Announcing stand-alone streaming service, HBO Now

01:06PM EDT - On stage: Richard Plepler, CEO of HBO

01:06PM EDT - Discussing how excited they are to have HBO available on the AppleTV

01:05PM EDT - First up: Apple TV

01:04PM EDT - Tim is very proud of his retail team

01:04PM EDT - 6 stores in China in the last 6 weeks; want to be at 40 by next year

01:03PM EDT - Tim Cook now on stage

01:03PM EDT - Opening of latest Apple store in China

01:02PM EDT - Bulk of the video so far is celebrating the Chinese market, which is a big growth area for Apple

01:01PM EDT - The lights have just dimmed and a video is rolling

01:00PM EDT - This time "Spring Forward", which we expect to be about the Apple Watch

01:00PM EDT - We're here at another Apple event

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74 Comments

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  • Peichen - Monday, March 9, 2015 - link

    Wow, that's some thin MacBook. I like how Apple introduced so many new tech and techniques to get it down so thin and light. Reply
  • illi2014 - Monday, March 9, 2015 - link

    Curious to know the difference between the $600 ASUS Zenbook UX305 and the new $1300 MacBook. Both sport the new Intel Core M fanless processors, similar displays (res), weight (~1.2kg), build (full-metal), thinness (~13mm) etc. Does the underlying hardware explain the 2x difference in price? Reply
  • jameskatt - Monday, March 9, 2015 - link

    You forget that the Mac runs OSX and can simultaneously run any other OS virtually. The PC does not run OSX. The difference in price is the operating system and the Apple experience which is simply better than on any PC. Reply
  • Antronman - Monday, March 9, 2015 - link

    Every time I see a comment like this, I'm instantly reminded as to how it is at all possible Apple gets such huge earnings.

    People who complain about Windows being inaccessible (lol) and Linux being too accessible.

    Where there's a shepherd, there's always sheep.
    Reply
  • waldoh - Monday, March 9, 2015 - link

    $600 trackpad and keyboard technology Reply
  • aliasfox - Monday, March 9, 2015 - link

    The new MacBook is about half a pound lighter (0.9 kg vs 1.2 kg), and if other Apple laptops are any indication, offers PCI-E based storage, roughly twice as fast as SATA3 storage that the ASUS uses.

    Also, for some reason I couldn't find a US distributor for the UX305, but the German price is 999 EUR. Still cheaper, but not 1/2 the price.
    Reply
  • Glaurung - Monday, March 9, 2015 - link

    1. The displays are not similar -- the zenbook only has 1080p, the macbook has 1440p. The mac's display is calibrated at the factory, the zenbook's is not.
    2. As with all Macs, you're paying extra for several things that don't fit on a spec sheet -- the ability to run OSX, superior build quality and aesthetics, and in-person customer service and support available at any Apple store.
    Reply
  • fteoath64 - Wednesday, March 11, 2015 - link

    coreM sucks in perf. Target for bussiness people doing email and video only, with minimal weight and volume so they can sneak into baggage. One can do photo upload with wifi and do light photo retouching. Its limited. ipad can do almost as much for lighter! Reply
  • SirKnobsworth - Monday, March 9, 2015 - link

    So their website is saying that the type c port supports "USB 3.1 Gen 1 (up to 5 Gbps)," AKA USB 3.0 over a type c connection. Reply
  • ezridah - Monday, March 9, 2015 - link

    No new AppleTV hardware? No AppleTV app store? No upgraded display for MacBook Airs? Weak. As. Fuck.

    Everything announced here is ho-hum. If that new MacBook only cost like $800 it might be a bit more exciting. Pricing it the same as MacBook Airs doesn't make any sense...

    Could give two shits about the stupid watch.
    Reply

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