Today HTC has announced a pilot program of sorts for the display of native ads within BlinkFeed, their news and content aggregation application. Since Blinkfeed displays right on a user's app launcher, it's a natural place for HTC to try and put advertising, although users may not feel as enthusiastic about the changes as HTC does.

According to HTC's blog post about the changes, the display of native ads in BlinkFeed will initially be limited to users in the United States, the United Kingdom, Germany, Taiwan, and China. The promotions will be for sponsored apps from Yahoo, Twitter, and Appia, as well as HTC's own products. HTC will be providing an option to opt-out of these advertisements, and with this being a pilot program there's no indication if or when it will ever make its way to other markets.

Source: HTC

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  • Fiercé - Tuesday, June 16, 2015 - link

    I believe how it works is that the content provider (Anandtech in your context) has to approach HTC to be included. It isn't the other way around.

    I don't recall if its free to participate or not, but I do know that Polygon went to HTC and asked to be on Blinkfeed.

    Also, while I can't speak for tech articles, getting gaming news isn't so bad. Ignoring the Polygon clickbait, I get PC Gamer, Eurogamer and Reuters regularly.
  • DanNeely - Wednesday, June 17, 2015 - link

    They were so uniformly awful, I assumed they were entirely bought and paid from the start.

    PS to thread a reply properly, click the reply button below the post you're replying to; not the Post a Comment button at the top of the page.
  • Fiercé - Tuesday, June 16, 2015 - link

    Was a reply @DanNeely.
  • hughlle - Wednesday, June 17, 2015 - link

    Sorry. I paid for my phone fair and square. HTC can piss off. Or alternatively they can send me a cheque for the retail value of my phone and they can fill blinkfeed with ads to their hearts desire.
  • NesuD - Wednesday, June 17, 2015 - link

    So where is this opt out that was mentioned. they have been spamming me with yelp mealtime suggestions for over a month and i have not found a way to stop it other than disabling the app.
  • hojnikb - Thursday, June 18, 2015 - link

    Damn, HTC must be really sinking in red to resort to such measures.

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