The new Radeon RX 5700 hasn’t even yet officially launched as we’re still awaiting Sunday the 7th of July, yet AMD in a rare event has now officially announced that is it adjusting the launch prices of the new Navi cards to lower price points.

Originally, the Radeon 5700 XT Anniversary edition, the XT, and the standard variant were priced at $499, $449, and $379. AMD has now lowered the price points to $449, $399 and $349.

AMD Radeon RX Series Specification Comparison
  AMD Radeon RX 5700 XT AMD Radeon RX 5700 AMD Radeon RX 590 AMD Radeon RX 570
Stream Processors 2560
(40 CUs)
(36 CUs)
(36 CUs)
(32 CUs)
Texture Units 160 144 144 128
ROPs 64 64 32 32
Base Clock 1605MHz 1465MHz 1469MHz 1168MHz
Game Clock 1755MHz 1625MHz N/A N/A
Boost Clock 1905MHz 1725MHz 1545MHz 1244MHz
Throughput (FP32) 9.75 TFLOPs 7.9 TFLOPs 7.1 TFLOPs 5.1 TFLOPs
Memory Clock 14 Gbps GDDR6 14 Gbps GDDR6 8 Gbps GDDR5 7 Gbps GDDR5
Memory Bus Width 256-bit 256-bit 256-bit 256-bit
Transistor Count 10.3B 10.3B 5.7B 5.7B
Typical Board Power 225W 180W 225W 150W
Manufacturing Process TSMC 7nm TSMC 7nm GloFo/Samsung 12nm GloFo 14nm
Architecture RDNA (1) RDNA (1) GCN 4 GCN 4
GPU Navi 10 Navi 10 Polaris 30 Polaris 10
Launch Date 07/07/2019 07/07/2019 11/15/2018 08/04/2016
Launch Price $449





The move isn’t unprecedented, but is something extremely rare. What is interesting is that AMD’s Scott Herkelman (CVP & GM AMD Radeon) yesterday posted an interesting but short tweet:

Scott's snarky tweet is suggesting AMD had planned the move all along- playing a bait & switch in terms of the pricing of the RX 5700, most likely in preparation and in response to Nvidia’s newest Super card line-up.

We’re looking forward to covering the RX 5700 series cards when the time comes – hopefully soon!

Related Reading

Source: @Radeon on Twitter

Comments Locked


View All Comments

  • Someguyperson - Friday, July 5, 2019 - link

    The Navi chips are so small that AMD could drop the prices even more and still make a profit. It just makes sense to keep the prices as close to being competitive with Nvidia to increase profit margins as much as possible.
  • imaheadcase - Friday, July 5, 2019 - link

    Most of the price of chips isn't that though, its the R&D to develop them. As with most things hardware, having a good software and design makes or break a product in the end.
  • Smell This - Saturday, July 6, 2019 - link


    It's Jerry Sanders golden anniversary. Fork R&D; we're gonna party.
    It's in AMD's **RDNA** to lead in price/performance.

    What Guachi says ...
    ""They should rename the 50th anniversary edition the LISA SUper edition.""
    (guachi - Saturday, July 06, 2019)

  • Dark42 - Saturday, July 6, 2019 - link

    But R&D is a one-time effort.
    Therefore AMD can keeps the prices lower than Nvidia and still make bigger profits than with higher prices because of bigger volume.
  • Irata - Saturday, July 6, 2019 - link

    Yes, but you still need to amortize the R&D expenses. Otherwise, there is no money to develop the next generation.
  • Dug - Saturday, July 6, 2019 - link

    "But R&D is a one-time effort."
    No it's not. At least if you want to keep good employees.
  • Opencg - Saturday, July 6, 2019 - link

    amd did only develop one microprocessor for the navi launch. as well the tensor and rt cores are not really helping mainstream performance so nvidia is footing the bill for extra silicon per fps.

    although nvidia was able to set high prices on the rtx cards for over half a year due to limited competition from amd.

    both companies are likely doing fine right now. excited to see how navi stacks up vs super in a few hours. and glad that gpus are returning to sane prices. although some real forward progress has not happened since pascal
  • Korguz - Saturday, July 6, 2019 - link

    " and glad that gpus are returning to sane prices " they are ??? doesnt look like it
  • Santoval - Saturday, July 6, 2019 - link

    The Navi dies might be quite smaller but TSMC's 7nm wafers are also much more expensive, while the yields are typically lower than of wafers fabbed on more mature nodes. And that's without even taking into account the higher development and design costs of CPUs/GPUs based on smaller nodes.
    You almost make it sound like : 1/2 the die area => twice the number of dies per wafer => 1/2 the cost per die => double the profit per die, when the reality is not anywhere close to that.
  • Audacioucity - Saturday, July 6, 2019 - link

    Try it yourself. Per wafer, even assuming a defect density four times of the mature 12nm, AMD is still getting more good dies. There's no way a process with a defect density that bad can be used for mass production. It's a conservative estimation to prove my point. Even though it's nowhere near 1/2 the production cost, it might still be a meaningful advantage for AMD.

    Also, it should be noted that a common narrative nowadays is that AMD is the only one who's able to slash prices. In reality, it is more likely that both can drop prices and still make a comfortable profit margin as it is historically the case. A 200-300 mm2 card on a leading-edge process should never cross $320. Polaris launched $250 on what was a leading-edge process then. There's no way that 7nm and GDDR6 alone adds $70 on production cost.

Log in

Don't have an account? Sign up now