Toshiba's PC Products Rebranded to Dynabookby Anton Shilov on April 3, 2019 10:00 AM EST
Starting early this year, Toshiba's former Client Solutions group, responsible for the company's laptops and other related consumer electronics, began a process of cutting ties with the company it originally drew its name from, and renaming the company to Dynabook. Now that process has reached its completion, as the remaining North American arm of the group has finally been renamed to Dynabook as well, firmly establishing Dynabook as a global brand.
From now on, all Toshiba-branded laptops and other PC-related devices sold around the world will carry the Dynabook trademark. All the systems from Dynabook will continue to use such popular sub-brands as Portégé, Tecra, and DynaEdge. Furthermore, the company will also offer additional IoT products as well as AR smart glasses.
Toshiba’s problems with accounting of its Westinghouse Electric division in the US cost the company a fortune. In a bid to tackle all the financial issues caused by the scandal, the company had to sell off its NAND flash chip business to a consortium of investors in September 2017, then it sold its television business to Hisense in November 2017, after that Toshiba completed the sale of Westinghouse Electric to Brookfield Business Partners in April 2018, and then in sold an 80.1% stake in its PC unit (called Toshiba Client Solutions) to Sharp in October 2018.
Under the terms of the agreement, Sharp got products, brands, technologies, staff, sales channels, and other assets related to the PCs, mobile devices for professional use, and drive recorders. The main idea behind the acquisition was to combine technologies developed by Sharp (displays, sensors, etc.) and TCS in a bid to build market-leading PCs as well as other devices. As it appears, usage of the Toshiba trademark was not exactly a part of the deal, which is why Sharp had to rebrand the company once called Toshiba Client Solutions to Dynabook on January 1, 2019, then do the same with its subsidiaries.
Among the first products that incorporate technologies developed by TCS and Sharp are Dynabook’s G-series laptops that combine a sub-kilogram weight with a 19-hour battery life. Going forward, Dynabook plans to expand its own-brand portfolio of products and introduce them sometimes in the second quarter in the US. The company’s current product list includes 10 notebooks, three miniature PCs, AR Glasses, and various laptop accessories.
“We will continue to reinvent mobility, expand our IoT and AR Smart Glasses portfolios and deliver world-class support to help improve our customers’ ability to work smarter and accomplish more,” said Takayuki Tono, senior vice president, Dynabook Americas, Inc.
- Toshiba Details Its PC Business Reorg: Set to Concentrate on Tecra and Portégé Brands for Business Users
- Dynabook Shows Off New G-Series Laptops: Under 2 Pound Ultrabook With 19 Hour Battery Life
- Foxconn Takes Control of Sharp
- Toshiba Ships dynaEdge AR Smart Glasses Powered by Intel Core M & Windows 10 Pro
- Toshiba Announces Portégé X30: 13.3” FHD, Core i7, 16 GB DDR4, Thunderbolt 3
- Toshiba Sells 95% of Its TV Business Unit to Hisense
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Gunbuster - Wednesday, April 3, 2019 - linkWell that name change should take them from 0.0001% of the US market down to 0.00001%
PeachNCream - Wednesday, April 3, 2019 - linkToshiba has a meatier, more delicious share of the Asian market. But yes, I agree that the change won't exactly help Sharp grow its slice of the US computer pie.
Samus - Thursday, April 4, 2019 - linkBecause when I think quality laptops, I think Toshi...I mean, DynaB....I mean, dynabook!
Vitor - Wednesday, April 3, 2019 - linkAwful name, sounds like some cheapo unknown brand. Guess because it is.
kamm2 - Friday, April 5, 2019 - linkThe Toshiba Dynabook was one of the first laptops in the mid-80's so they probably think the name is worth something. In reality almost no one will be aware of the connection when shopping for a laptop.
B3an - Thursday, April 4, 2019 - linkReminds me of the cheesy tech related names that we used to get in the 90's.
And as a graphic designer i have to say that the logo is fucking appalling.
harpocrates - Thursday, April 4, 2019 - linkI find it bizarre that they didn't go with the Sharp brand.
ads295 - Friday, April 5, 2019 - linkGlad to know that the Toshiba PC division at least remained with a Japanese company. Jap products from these old companies seem to last forever - I bought two used Fujitsu OE PCs and they run without fuss.
My friend's Vaio had a fantastic FHD display (in 2012) and it still runs without issue. Also, Sony were probably the only laptop company that actually pointed you to the driver sites of EACH INDIVIDUAL COMPONENT for driver updates as and when they were released (this was before Windows 10, remember).